Nikki Privé

What did we do?

To extend the Nikki Beach experience beyond daytime, we helped transform a quiet restaurant space into Nikki Privé, a stylish nightlife and events venue. The project included developing a distinct brand identity, new logo, refined tone of voice, updated menus, and a focused experiential concept. Nikki Privé was built as a place for curated private events, cool evening energy, and stylish guest engagement—filling a missing nighttime chapter in the guest journey and attracting both internal guests and the local social crowd.

Nikki Beach has long been known for its iconic daytime beach club experience. However, the resort lacked a dedicated space to continue the party into the night—something increasingly in demand among its clientele. We were tasked with transforming an underused restaurant space, Satin, into a vibrant evening venue that could serve as a social anchor after sunset. The goal was to fill a clear gap in the guest journey while also drawing in a new audience from the local nightlife scene.

We developed Nikki Privé as a new sub-brand focused on curated, experiential evening events. The brand positioning was intentionally stylish and exclusive, with a tone of voice that balanced sophistication with a sense of fun. A new logo and identity were designed to sit alongside the Nikki Beach family, yet signal a different time of day and energy. The menu was updated to reflect elevated small plates and creative cocktails. Visual collateral, spatial flow, and digital content all supported the new direction.

Beyond branding, we worked on creating a program of events that gave Nikki Privé its own rhythm—private parties, pop-up DJ nights, and immersive event takeovers. We also reconfigured the interior to support lounge-style seating and nightlife-friendly lighting, transforming the space physically and atmospherically. Within a short time, Nikki Privé became a go-to destination for guests wanting to extend their experience and for locals looking for something refined, yet exciting.