Born from the early phases of another project, Hemingway was developed as a story-led restaurant concept inspired by Ernest Hemingway’s legacy and the romanticized 1950s Florida Keys. The idea was to create a space where the narrative was as strong as the food—complete with era-inspired design, curated playlists, and subtle literary cues. Guests would feel transported to a different time through storytelling woven into the music, interiors, and menu, offering a full sensory escape.

To extend the Nikki Beach experience beyond daytime, we helped transform a quiet restaurant space into Nikki Privé, a stylish nightlife and events venue. The project included developing a distinct brand identity, new logo, refined tone of voice, updated menus, and a focused experiential concept. Nikki Privé was built as a place for curated private events, cool evening energy, and stylish guest engagement—filling a missing nighttime chapter in the guest journey and attracting both internal guests and the local social crowd.

Escape was conceptualized as a beachfront dining brand that could live across multiple destinations—starting in Greece, but with the potential to scale to places like Thailand. The challenge was creating a brand that wasn’t tied to one locale. We developed a boho-Mediterranean identity that fused natural textures, relaxed design, and a soft color palette reflecting sea and sand. From hammocks to oversized pillows and teak wood furniture, the environment felt calming but curated. Escape was built to deliver a consistent, flexible experience while maintaining a sense of place in every location it touched.

We supported the full rebrand and repositioning of Cafe Nikki to transform it from a basic breakfast outlet into a compelling, standalone dining concept. Working within the Nikki Beach Resorts brand framework, we redesigned the logo and built out a cohesive identity system—including menus, uniforms, brand story, tone of voice, and marketing materials. Our goal was to align the venue with the resort’s lifestyle image while giving it a clear identity and structured guest experience. What once felt like a default hotel breakfast area became a curated, elevated destination for resort guests and visitors alike.

Key West was reimagined from a vague, multi-regional concept into a focused Caribbean-inspired restaurant with South American flair. We conducted market research and competitive analysis to realign the offering, refine the menu, and build a visual identity that stood out in the local dining scene. Vibrant interiors, inspired by the head chef’s St. Lucian roots, brought energy to the space. Weekly beach BBQs, live music events, and relaxed social programming redefined Key West as a dynamic experience—one that filled a clear gap in both the hotel’s offering and the local market.